As designers we all know the importance of visually pleasing websites. But it goes much deeper than that. Good design does more than just look good; it’s a branding and marketing tool that really can help deliver results.

Here, we’ll look at 10 reasons why good design matters in terms of marketing and a few websites and brands that communicate those messages and ideas beautifully.

It starts with the first things a user sees about your website – color, typography and images. Is the communication clear and organized or more chaotic and irrational?