Responsive Web Design isn’t just about columns, grids, images and icons. All of this will not make sense without text for content. As Bill Gates once said “Content is King.”

When it comes to content, we need to talk about web typography. Looking at modern web design trends, having responsive typography is a big factor every web designer and web developer shouldn’t miss.

Here, we will discuss creating responsive web typography and factors you need to know about it.

Typography Basics

Good typography is all about selecting the right type for web or printed media. From font type, color of the text to the length and font-size on different viewports, good typography ensures that the final letter forms generate the highest quality end result.

Before we dive in to the process of creating successful responsive web typography, here are a few terms that you need to understand.

Use web fonts

One of the greatest improvements of web design nowadays is the support for Web fonts on all modern browsers via @import command and standard link tag. Check out the demo below.

Using @import tag:

@import url(http://fonts.googleapis.com/css?family=Lato);

Using the standard link tag:

<link href='http://fonts.googleapis.com/css?family=Lato'rel='stylesheet' type='text/css'>

This means that you can use any font that is available on the hosted web font site such as Google Font, Typekit and Fontdeck. Here are the following the advantages of using web fonts:

  • It saves money. You don’t need to purchase fonts online.
  • It saves time. While you can integrate fonts manually in your folders file, using web fonts can be done with a line of code.
  • They are compatible on all new versions of web browsers and are SEO-friendly.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.

-Steve Jobs

One of the major issues web designers commit nowadays is throwing unnecessary color combinations to their sites. Remember good web design can be identified by how well the site functions and how good the design is.

Speaking of design, you don’t just design your web pages randomly and throw a lot of colors that doesn’t mix especially with your text and background of your site. This will make your text unreadable and will bring pain to your visitor’s eyes.